
Originally Published: Mashable.com http://mashable.com/2012/05/02/indie-film-social-trailers/
May 2nd by Christine Erickson
The film industry is not what it used to be. Gone are the days when writers shopped a script around Hollywood, hoping to catch the eye of major production studios.
Instead, that model has been turned upside down. Films are aiming to captivate an audience first, without the assistance of studios. Technology and social media have made it feasible.
Writer Bill Balas entered his feature-length script into a contest for Fresh Voices, a social network for screenwriters, which captured the attention of producers Peter Katz and Don Le.
Rather than following the traditional path of production, the team used Balas’s script to create Already Gone, a short film about a crook who only robs from other criminals. The three-minute video is directed by Ross Ching, and stars Shawn Ashmore of X-men fame and Harry Shum Jr. from Glee.