Below is a list of the 14 points and some of the things we consider.

VOICE - Your voice is the style and personality with which you write. A strong voice should resonate long after the material has been read. It is the one aspect of screen writing that can not be taught, rewritten or developed through traditional development methods. It can however be developed by the writer themselves as they hone their skills and craft. 

STORY- The story includes the hook, the set up and the pay-off. Do the first ten pages hook the audience and is the story engaging enough to sustain their attention for a full 90 minutes?

STRUCTURE - Does the screenplay have a clear 3 act structure with beginning, middle and end? If not does it benefit the story? Does the end of act one challenge your protagonist, pose a question or force him/her to make a decision? 

THEME - The theme of the film is what you want people talking about when they leave the cinema. Why do we care? Beyond the story and characters, what is your film about? 

TONE - Tone is most likely determined by genre, so the question here is how well the tone of the screenplay compliments the genre.

PREMISE/ CONCEPT - How clear is the premise to identify? Is it a high concept premise, or low concept? Is it a genre driven concept, or character driven.

PLOT POINTS - Do the plot points twist and turn the story in unpredictable ways? Do the plot points add to the dramatic tension, provide obstacles for the protagonist in accomplishing his goal?

PACING - How well does your screenplay flow? Are the dramatic stakes constantly rising or is there a lull in the action? Pacing is closely related to structure so if the structure is flawed, pacing will often suffer.

CONFLICT - Conflict provides dramatic tension. Conflict is the driving force of any story and usually involves physical (man v man) and emotional (man v himself) conflict. What’s at stake for our protagonist?

CHARACTERIZATION - Are your characters likeable and relatable? Are the character motivations believable? Does their personality fit their character? Do they have a strong, clear character arch? What do they learn and how do they change from beginning to end?

DIALOGUE - Dialogue should be natural, not "on the nose." People rarely talk like you write. People talk over each other, have accents, emphasize certain words and speak with different inclinations. Do all your characters sound a like? If the reader just read the dialogue, would they know which of your characters is speaking?

MARKETABILITY - How easy is this concept to market? Can the concept be conveyed easily on a movie poster? What is the merchandising potential? (Action Figures, Happy Meals, video games?) Does it have sequel or franchise potential? Does the concept lend itself to any of the new forms of marketing and distribution models? (Trans-media, social networking.) Is it a viral concept?

COMMERCIALITY - How broad is your film? Is it a 4 quadrant summer tent-pole or is it a personal, niche oriented film destined to a limited release in art house theaters.

MARKET POTENTIAL (SALABILITY) - The trends and needs of the market place change often. One day something is hot, then next its not. How easy is this film to sell according to the current landscape of the industry?